A List Apart

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  •  [비공개] Responsive Images: How they Almost Worked a..

    2012-01-31 09:00 pm
    With a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an “image prefetching” feature that allows images to be fetched before parsing the document’s body, some of the web's bri..

  •  [비공개] Pricing Strategy for Creatives

    2012-01-31 09:00 pm
    Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain ab..

  •  [비공개] What I Learned About the Web in 2011

    2011-12-13 04:00 pm
    As the year draws to a close, we asked some A List Apart readers to tell us what they learned about the web in 2011. Together their responses summarize the joys and challenges of this magical place we call the internet. We need to continue to iterate, to embrace change, and challenge complexity to keep shipping. Above all, we must continue to reach out to one another, to teach, to support, to ..

  •  [비공개] Say No to SOPA

    2011-11-29 05:00 pm
    A List Apart strongly opposes United States H.R.3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it. SOPA approaches the problem of content piracy with a broad brush, lights that brush on fire, and soaks the w..

  •  [비공개] Getting Started with Sass

    2011-11-29 04:58 pm
    CSS’ simplicity has always been one of its most welcome features. But as our sites and apps get bigger and become more complex, and target a wider range of devices and screen sizes, this simplicity—so welcome as we first started to move away from font tags and table-based layouts—has become a liability. Fortunately, a few years ago developers Hampton Catlin and Nathan Weizenbaum created a ..

  •  [비공개] Organizing Mobile

    2011-10-18 05:00 pm
    When organizing content and actions on mobile, solid information architecture principles like clear labeling, balanced breadth and depth, and appropriate mental models remain important. But the organization of mobile web experiences must also align with how people use their mobile devices and why; emphasize content over navigation; provide relevant options for exploration and pivoting; maintain ..

  •  [비공개] Personality in Design

    2011-10-18 04:00 pm
    Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design. In an exclusive excerpt from his spanking new book Designing For Emotion, Aarron Walter shows us how to create a strong human connection in human-computer interaction by turning our design intera..

  •  [비공개] Banishing Your Inner Critic

    2011-09-20 04:00 pm
    Everybody has one: the inner critic that tells you you’re just faking it, that others have more talent, that you’ll never achieve the success you seek. The inner critic is an unconscious deterrent that stands between the seeds of great ideas and the fruits of achievement, making you hate your designs, giving you “writer’s block” as your deadline looms, keeping you stuck in a project’..

  •  [비공개] Demystifying Design

    2011-09-20 03:59 pm
    Mystifying design with jargon only we understand makes us feel like heroes and creates a sense of job security. But it also creates an “us and them” atmosphere which excludes non-designers, obscures the true value of design, and generates antagonism when only cooperation will yield the best product. By revealing our process and inviting others into our world, we can create a team that is inv..

  •  [비공개] Marry Your Clients

    2011-09-06 06:00 pm
    Do you consistently work to stay engaged, or do you get comfortable with clients? With new projects, it's easy to make the extra effort. The longer you work together, the easier it becomes to feel satisfied with the status quo, while giving your best energy to the shiny new client. Rather than pretend this won’t happen, prepare for it and create a strategy to combat it. Shane Pearlman shows us..

  •  [비공개] Being Human is Good Business

    2011-09-06 06:00 pm
    Customers aren't shy about shouting their experiences—good and bad—to the world via Twitter and Facebook. When you see customer service as a cost center, you risk treating customers as a liability. Yet, customers are a valuable resource: their feedback is integral to shaping your product and building your brand. Customer service, by definition, is about serving people; it should be genuine, ..

  •  [비공개] Making up Stories: Perception, Language, an..

    2011-08-23 05:00 pm
    Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, infe..

  •  [비공개] A Primer on A/B Testing

    2011-08-23 05:00 pm
    Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant resul..

  •  [비공개] Web Governance: Becoming an Agent of Change

    2011-08-09 05:00 pm
    Shipping is easy, making real change is hard. To do meaningful web work, we need to educate clients on how their websites influence their business and the legal, regulatory, brand, and financial risks they face without strong web governance. Learn why web governance is important to us as web professionals and how to influence your clients to think carefully about how to align their websites to t..

  •  [비공개] Designing Fun

    2011-08-09 05:00 pm
    How do you define fun on the web? Fun means different things to different people. Debra Levin Gelman says that to create fun, we need to allow users to create, play, and explore. Learn how to help your client define fun, rank its importance on their site, and user test it to create a delightful experience, regardless of whether you're designing for suits and ties or the sandbox crowd.